What is Customer Avatar and why is it needed? Imagine. You need to get some information on health supplements. Scenario 1 – You drop a message on your friends group on WhatsApp. What do you get? Some emojis. Some anecdotal responses. And, if you are lucky, the information you were looking for. Scenario 2 – … Read more
I hear the terms ‘being and doing’ in the coaching circle very frequently. While I understood the concept, true to myself, I was trying to put together a framework around the same! And when I thought more about it, I realized that I need to revisit my preconceived perceptions, and instead of force-fitting this under … Read more
According to Forbes, Companies with mentoring programs had profits that were 18% better than average, while those without mentoring programs had profits that were 45% worse than the average. In the contemporary fast-evolving business landscape, coaching and mentoring have become essential tools for not only enhancing individual performance but also driving long-term organizational success. Coaching … Read more