Blog

Power of Coaching and Mentoring in driving Organizational success

According to Forbes, Companies with mentoring programs had profits that were 18% better than average, while those without mentoring programs had profits that were 45% worse than the average. In the contemporary fast-evolving business landscape, coaching and mentoring have become essential tools for not only enhancing individual performance but also driving long-term organizational success. Coaching … Read more

Being & Doing – a coach’s approach

I hear the terms ‘being and doing’ in the coaching circle very frequently.  While I understood the concept, true to myself, I was trying to put together a framework around the same!  And when I thought more about it, I realized that I need to revisit my preconceived perceptions, and instead of force-fitting this under  … Read more

Importance Of Customer Avatar And How To Build One

What is Customer Avatar and why is it needed? Imagine. You need to get some information on health supplements. Scenario 1 – You drop a message on your friends group on WhatsApp. What do you get? Some emojis. Some anecdotal responses. And, if you are lucky, the information you were looking for. Scenario 2 – … Read more